Shelf Impact
Packaging World March 28, 2014
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Video: The design that pours it on!
Safety and shelf impact for household chemical packages
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New! The ultra light flip top closure
adalt1 Our girl grows up: Morton Salt Girl gets makeover for 100th birthday
In honor of the Morton Salt Umbrella Girl's 100th birthday, the Chicago-based company has undertaken a brand refresh encompassing 100 SKUs to "modernize the brand and drive greater relevance to consumers today."
adalt1 Give your package some muscle in the competitive protein product market
With 29% of Americans seeking out snack, beverage, and food products with higher protein content, consumers are clearly looking to increase their protein intake. What can you do to set your high-protein product apart?
adalt1 What a difference a label can make!
Learn about Diageo's dramatic redesign of its bottle for Baileys Cream Liqueur and a confectionery pack with a micro-printed 3D label from Norway.
adalt1 Moonshine maker goes legit; bottle tells his story
To bring Discovery Channel reality star Tim Smith's moonshine beyond it's Climax, VA, roots and to the retail market, Beardwood&Co. develops packaging that speaks to Smith's backwoods moonshine-making experience.
adalt1 L'eggs Sheer Energy pack is a blast from the past
Sheer Energy Legwear celebrates "Fabulous after 40 Years" with a limited-edition retro package.
adalt1 New dishwasher rinse bottle saves the day
Find out how a new bottle with a "superhero silhouette" has brought double-digit sales growth to Midland, TX-based Envirocon Technologies' LemiShine Rinse dishwater detergent additive.
In case you missed it
'Oven Box' carton design for homemade cookies delights
Domino does it again with shapely sugar container
A category-busting package design for butter
See SURE's brand refresh
New brand: Premium spirits in shot glass-shaped package
Video | Presented by MG America
Versatile automatic sachet machine
The Beta 200 sachet machine for cosmetic and pharmaceutical applications can dose for powders, granules, pastes, liquids, and wet wipes of various shapes and sizes.
Learn how MWV's machine design process maximizes profitability
MWV's Director of Engineering, Lee Miller, will discuss how packagers can maximize packaging line throughput and profitability using integrated motor/drive technology. Learn from MWV, Sprint, 3M, Bush Bros., and other market leaders about how automation can drive efficiency for packagers. Plan to attend The Automation Conference in Chicago, May 20-21.
Learn more >>
Labeling Playbook
Labeling project in the works?
It's essential to keep your ear to the ground in packaging practices, and this handy, must-have PDF e-book will help you stay ahead of the curve. You'll turn to the Labeling Playbook for everything from basic branding and packaging strategies to the best materials, technologies, and machines for the job.

Download Playbook >>

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