Packaging Logo June 20, 2014 Forward
Package Development
background image
Manage the big picture
of package development
main image Ron Romanik, Contributing Editor
There are a number of best practices you can follow to design a package and its various components that meet your product’s marketing and production requirements today and in the future. Here are 10 of the most important ones:

1. Coordinate suppliers. Early in the process, meet with all of your container, film, closure, label, and other pertinent suppliers to work out specifications. Labeling, filling, and capping machinery suppliers need to be part of those meetings as well. Brand owners that rely on contract packagers are especially at risk for potential problems. Contract packagers must be involved early on to ensure that there are no issues with product fill temperatures, container handling, or sealing using existing equipment.

2. Evaluate stock versus custom. Many different looks can be achieved by pairing stock containers or other standard materials with creative colors or labels. However, distinctive or unusual shapes remain the best way to grab consumers’ attention and establish a brand purchasing loyalty. And custom shapes are on the rise, especially for brand owners trying to stay a step ahead of private-label brands. One major packaging container distributor reported that 10 years ago, only 5% of its business was custom; today, it’s 50%. When custom containers are developed, consider applying for a design patent to protect your brand equity against lookalikes.

3. Understand when to work with distributors. In the not-too-distant past, distributors of containers and materials would broker smaller initial quantities and scale up as needed. Today they do much more. Brand owners rely on distributors to have detailed regional knowledge of what manufacturing capacity and capability exists and where to best match a manufacturer to a project. Distributors also can help assemble an entire package, down to the closure and label. They can manage the complexity of broad geographical just-in-time delivery, ensuring the right components show up at the right plant just in time for production. Larger distributors have even evolved to include full-blown, in-house design firms with creative designers on staff. Distributors have also become financiers of custom tooling, offering creative ways to subsidize the cost by building it into the per-piece price.
Read the full article...
New materials and containers
New Materials and Containers 1 New Materials and Containers 2
Clear, high-barrier
BOPP film
PP caps, flip-top lids >>
New Materials and Containers 3 New Materials and Containers 4
New curved bottle shape >> LDPET shrink sleeve >>
Supplier News
Ecologic Brands receives financing from Kruger Inc. >> American Packaging Corp. announces another
Get the Playbook!
Playbook Packaging World's free, comprehensive Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.

Download Playbook
This issue proudly brought to you by:
Fort Dearborn Company
Diagonal Line
Decorative Label Solutions Decorative Label Solutions
Fort Dearborn’s comprehensive suite of label solutions offers customers the label format and print technology to best match their requirements (cut & stack, pressure sensitive, roll-fed and shrink sleeve labels across multiple printing technologies including digital, lithographic, flexographic and rotogravure).
Fort Dearborn Company
Digital Printing Digital Printing
Our digital print solutions combine state-of-the-art presses and converting equipment that are integrated with our digital workflow and color management system. This printing solution is economical for short run production or prototyping for all types of labels.
Fort Dearborn Company
Technical Services Technical Services
Fort Dearborn has dedicated full-time resources to support each of our label products to ensure the success of your application from concept to finished product and beyond. Our Field Technical Service Managers provide “on demand” application support across North America.
Fort Dearborn Company
Innovation Options Innovation Options
We are committed to providing our customers with "new to market" breakthroughs that increase shelf impact and reduce costs. Our innovation kit includes a variety of innovation options available to support your packaging related innovation efforts. Request your copy.
Fort Dearborn Company
Sustainability Options
Fort Dearborn is committed to the support of sustainable business practices and offer customers innovative product solutions to help them achieve their goals. Our sustainability kit includes a variety of sustainability options available to your business (from substrates to processes). Request your copy.
Fort Dearborn Company
Flexible packaging innovation gallery >>

announcement 1
Looking for flexible packaging innovation? Check out Packaging World's Flexible Packaging Innovation Gallery—quickly browse through hundreds of images in a groundbreaking visual format. New images added monthly!

Exclusively sponsored by: Glenroy
Join over 13,000 packaging pros in the Packaging World group on LinkedIn!
announcement 2

Being connected is a critical component for success in today's business world. Join our group on LinkedIn to contribute to discussions already underway or begin your own. We want to hear from you!
Join our group >>

Tear Paper
The items in the "sponsored links" area plus the center-bottom video are considered sponsored. Packaging World may share your contact information with sponsors
as detailed in our privacy policy, but we will NEVER share your contact information with a sponsor whose content you have not viewed.
You are receiving this email as a Packaging World subscriber or registered Web site user.
This email was sent to %%EMAIL%% by:
Summit Media Group, Inc.
330 N. Wabash Ave, Suite 2401
Chicago, IL 60611
United States of America
Manage e-mail preferences     Privacy Policy