Packaging Logo June 20, 2014 Forward
Package Development
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Manage the big picture
of package development
main image Ron Romanik, Contributing Editor
There are a number of best practices you can follow to design a package and its various components that meet your product’s marketing and production requirements today and in the future. Here are 10 of the most important ones:

1. Coordinate suppliers. Early in the process, meet with all of your container, film, closure, label, and other pertinent suppliers to work out specifications. Labeling, filling, and capping machinery suppliers need to be part of those meetings as well. Brand owners that rely on contract packagers are especially at risk for potential problems. Contract packagers must be involved early on to ensure that there are no issues with product fill temperatures, container handling, or sealing using existing equipment.

2. Evaluate stock versus custom. Many different looks can be achieved by pairing stock containers or other standard materials with creative colors or labels. However, distinctive or unusual shapes remain the best way to grab consumers’ attention and establish a brand purchasing loyalty. And custom shapes are on the rise, especially for brand owners trying to stay a step ahead of private-label brands. One major packaging container distributor reported that 10 years ago, only 5% of its business was custom; today, it’s 50%. When custom containers are developed, consider applying for a design patent to protect your brand equity against lookalikes.

3. Understand when to work with distributors. In the not-too-distant past, distributors of containers and materials would broker smaller initial quantities and scale up as needed. Today they do much more. Brand owners rely on distributors to have detailed regional knowledge of what manufacturing capacity and capability exists and where to best match a manufacturer to a project. Distributors also can help assemble an entire package, down to the closure and label. They can manage the complexity of broad geographical just-in-time delivery, ensuring the right components show up at the right plant just in time for production. Larger distributors have even evolved to include full-blown, in-house design firms with creative designers on staff. Distributors have also become financiers of custom tooling, offering creative ways to subsidize the cost by building it into the per-piece price.
Read the full article...
New materials and containers
New Materials and Containers 1 New Materials and Containers 2
Clear, high-barrier
BOPP film
>>
PP caps, flip-top lids >>
New Materials and Containers 3 New Materials and Containers 4
New curved bottle shape >> LDPET shrink sleeve >>
Supplier News
Ecologic Brands receives financing from Kruger Inc. >> American Packaging Corp. announces another
expansion
>>
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