Packaging Logo June 3, 2014 Forward
Package Development
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10 shrink-sleeve best practice
and production tips
main image Ron Romanik, Contributing Editor
Shrink sleeves offer a fully maximized packaging canvas for shelf impact, branding, marketing, and product information. There is a premium price for these advantages, but if you factor in—and take advantage of—all the capabilities and secondary savings, switching to shrink sleeves can be a cost-effective way to invigorate your packaging.

1. Do you have a contoured package? First, the package must have a contour for the shrink to hold on to, so to speak. If the package isn’t contoured, production has to add one or two adhesive points. This may not sound complicated, but it adds another operation to the mix. In addition, an adhesive may detract from the quality of experience delivered to the consumer.

2. Can you incorporate tamper-evidence? Shrink sleeves can do double-duty because they can easily incorporate tamper-evidence in top-opening packages. Tamper-evidence is easy as a concept, but it’s a sophisticated process in reality. Find someone knowledgeable about tamper-evident seals to make sure you are complying with standards and regulations.

3. Should you go for clear? Don’t be so easily tempted to go clear. There are competing market forces at work here. Brand managers and marketers want to show the product through windows in the package. However, clear areas of shrink sleeves often reveal imperfections in the material, variations in the production process, and less-than-perfectly-clear substrates. If showing the product inside is not a priority, flood the substrate with white first to achieve the best brand accuracy and presentation.

4. Can you rein in elaborate design platforms? The more elaborate and precise the graphic designs on the label, the fewer margins for error there are with shrink sleeves. If the position of the shrink is a little off, or the shrink process shrinks the label unequally sometimes, the slight “off-ness” can be very noticeable to the shopper. It’s important to avoid geometric shapes, proportional graphics, and realistic photographic scenes.
Read the rest of the tips...
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Video presented by Polypack
Shrink wrapper offers 5-minute changeover
Compact shrink wrapper from Polypack is a versatile machine that can handle round, oval, or square bottles as well as cartons with minimal time required for changeover.
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