Packaging Logo April 15, 2014 Forward
Package Development
Tag Top
background image
Nine common ways labeling projects can fail...
main image Ron Romanik, Contributing Editor
There are many potential snags in the process of bringing a labeling project to fruition. Being aware of the most common snags can help you avoid them before they happen to you.

1. Design "black holes." Because artwork and design are so subjective, it's easy to get caught in endless cycles of consumer research and design modifications. Also, artwork is often susceptible to painful, last-minute changes by the marketing department—even after plates have been made, and labels are on press. This is a surefire recipe for missing launch dates.

2. Faulty assumptions based on past projects. Don't assume that a pressure-sensitive label construction that's worked in the past will work for a new product (or even for an identical product!). In one case study, a pressure-sensitive label that worked perfectly on one deodorant package was peeling off an almost identical new deodorant package. It turns out that the colorants and anti-stats in the new package were incompatible with the pressure-sensitive label construction. This is a cautionary tale to never skip your homework up front.

3. Too many projects going at once. The "mental make-ready" time of having to constantly switch mental gears between different projects can add delays, introduce mistakes, and reduce the overall quality of your label work.

4. Poor supplier coordination. At many CPG companies, the specifics of labeling tend to be considered at the back end, resulting in little or no coordination among the label supplier, design firm, container supplier, and labeling equipment manufacturer. Snags may occur due to unclear, inadvertent, or incorrect assumptions surrounding container size, shape, material, and machinability. Avoid these roadblocks by bringing together all the suppliers early in the process, setting clear expectations, and including supplier representatives on your team. Make sure everyone reviews and commits to a common timeline. The shared clarity and responsibility not only help avoid snags but can also minimize finger-pointing should issues come up.
Read the rest of this article…
New materials and containers
Multilayer PP/EVOH/PP container Environmentally responsible display board
Multilayer PP/EVOH/PP container >> Environmentally responsible display board >>
Take-out paper containers Flexible packaging for liquids
Take-out paper containers >> Flexible packaging for liquids >>
Supplier News
C-P Flexible Packaging expands facility >> Michael R. Bashaw joins Unisource as Product Development Manager- Paperboard >>
Get the Playbook!
Playbook Packaging World’s free, comprehensive Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.

Download Playbook
This issue proudly brought to you by:
xpedx is Packaging Expertise
Diagonal Line
Innovative, customized solutions that protect and enhance the value of your products
Your package is more than a container. It can breathe new life into your brand and positively impact ROI. From concept to design, production to distribution and consumption, xpedx has the insight to uncover all the ways in which packaging can become more efficient and create more sales and profits for your business.
xpedx
Customized workflow solutions Customized workflow solutions
xpedx will help you develop a packaging process that minimizes steps, energy and time. Using our site survey, we’ll evaluate your entire process and each supply chain link. We’ll identify methods to streamline production and reduce operational costs in materials, engineering, design, processes, labor and more.
xpedx
Comprehensive package design Comprehensive package design
Our Package Design & Engineering Centers are home to packaging experts who take a comprehensive, structural and graphic approach. Our experts turn challenges into solutions that decrease package weight and materials, reduce returns due to damage and introduce green practices. Original package art can also be created.
xpedx
Sourcing made simple Sourcing made simple
xpedx will improve your supply chain–we have the products you need when you need them. This minimizes delays that interrupt workflow and negatively affect your bottom line. Our distribution capabilities free up space and labor by expediting and controlling freight–resulting in increased net value for your business.
xpedx
Sustainable packaging with measurable results Sustainable packaging with measurable results
xpedx selects products from suppliers with high sustainability scorecards, and shows you how to generate less waste by minimizing materials, cut emissions by filling trucks to capacity, recycle and more. Integrating these practices will help you meet green retailer requirements and therefore appeal to more businesses.
xpedx
Announcements
Flexible packaging innovation gallery >>

announcement 1
Looking for flexible packaging innovation? Check out Packaging World's Flexible Packaging Innovation Gallery—quickly browse through hundreds of images in a groundbreaking visual format. New images added monthly! Learn More »

Exclusively sponsored by: Glenroy
Join over 13,000 packaging pros in the Packaging World group on LinkedIn!
announcement 2 Being connected is a critical component for success in today's business world. Join our group on LinkedIn to contribute to discussions already underway or begin your own. We want to hear from you! Join our group »








Tear Paper
The items in the "sponsored links" area plus the center-bottom video are considered sponsored. Packaging World may share your contact information with sponsors
as detailed in our privacy policy, but we will NEVER share your contact information with a sponsor whose content you have not viewed.
You are receiving this email as a Packaging World subscriber or registered Web site user.
This email was sent to %%EMAIL%% by:
Summit Media Group, Inc.
330 N. Wabash Ave, Suite 2401
Chicago, IL 60611
United States of America
Manage e-mail preferences     Privacy Policy
Catch the video