Packaging Logo October 4, 2013 Forward
Package Development
Tag Top
background image
12 best practices for retail-ready packaging...
main image Ron Romanik, Contributing Editor
Retailers have taken notice at how the economics of high-volume, fast-moving consumer goods have changed in recent years. Led by big box stores, these retailers have seen the wisdom of trimming one of their biggest costs of operation—store floor personnel hours spent restocking or "facing up" products on shelf.

Brand owners have scrambled to meet retailers' requests with retail-ready solutions ranging from large corrugated boxes with loose packages to smaller, notched paperboard holders for stand-up display of carded packages—and all points in between. The specific type of retail-ready package for the job depends on the specific retail environment where the products will live, but there are many factors to consider.

1. Remember the primary market drivers. The trend toward more retail-ready packaging is driven by retailers' desire to reduce store staff hours. The ideal retail-ready package is a shipping package that can be almost instantly shelf-ready. Understand the brief or the specific goal you need to meet completely, and ask for all marketing input upfront. Get shopping data from retailers, if possible, to learn what forms have been working for the retailer, and keep those in mind throughout the package development process.

2. Engage suppliers early. Always work closely with suppliers in order to optimize the retail product SKUs and features before starting the real project. Make sure you understand the customers' requirements—all of them. Shelf dimensions, rate of sale, automated warehouse systems, and distance travelled all can have an impact on how successful any retail-ready package is. Even if you start with a previously successful structural design, still plan for lead time in sorting out problems along the way.

3. Mind your perforations. The type of perforation will affect the ease of tearing, and the design and placement of a tear-off part will affect the strength of the package. One best practice when designing retail-ready packaging is to double-check that your new packaging design will work with the current packaging equipment. A simple thing like a perforation pattern can end up right where a suction cup is supposed to pick up and place a package, which can cause major issues for something relatively small.

Read the rest of the tips…
New materials and containers
New Materials and Containers 1 New Materials and Containers 2
Non-aerosol
oil sprayer
>>
Uniquely shaped
pouches
>>
New Materials and Containers 3 New Materials and Containers 4
PP container
and lid
>>
Case converts
to retail-ready
display
>>
Supplier News
Plastic Suppliers, Inc.
adds new slitting
capabilities
>>
Testing confirms select
grades of paperboard with
EarthCoating are recyclable
>>
Video
Video
Leak-resistant packaging ensures a drier retail poultry case
Cryovac poultry films, bags, absorbent pads and trays allow retailers to create a more appealing display and relieve shoppers from handling wet, sticky poultry packages. Cryovac also supplies vacuum shrink wraps and tray lidding for hundreds of retail food applications.
Diagonal Line
Get the Playbook!
Playbook Packaging World’s free, comprehensive Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.

Download Playbook
» Find machinery and material suppliers
» Post a job for free (share this with your HR dept)
» See packaging jobs
» Reprint, re-use or license articles from this newsletter
This issue proudly brought to you by:
Fort Dearborn Company
Diagonal Line
Decorative Label Solutions Decorative Label Solutions
Fort Dearborn’s comprehensive suite of label solutions offers customers the label format and print technology to best match their requirements (cut & stack, pressure sensitive, roll-fed and shrink sleeve labels across multiple printing technologies including digital, lithographic, flexographic and rotogravure).
Fort Dearborn Company
Digital Printing Digital Printing
Our digital print solutions combine state-of-the-art presses and converting equipment that are integrated with our digital workflow and color management system. This printing solution is economical for short run production or prototyping for all types of labels.
Fort Dearborn Company
Technical Services Technical Services
Fort Dearborn has dedicated full-time resources to support each of our label products to ensure the success of your application from concept to finished product and beyond. Our Field Technical Service Managers provide “on demand” application support across North America.
Fort Dearborn Company
Innovation Options Innovation Options
We are committed to providing our customers with "new to market" breakthroughs that increase shelf impact and reduce costs. Our innovation kit includes a variety of innovation options available to support your packaging related innovation efforts. Request your copy.
Fort Dearborn Company
Sustainability Options Sustainability Options
Fort Dearborn is committed to the support of sustainable business practices and offer customers innovative product solutions to help them achieve their goals. Our sustainability kit includes a variety of sustainability options available to your business (from substrates to processes). Request your copy.
Fort Dearborn Company
Announcements
Flexible packaging innovation gallery >>
Image Placeholder Looking for flexible packaging innovation? Check out Packaging World's Flexible Packaging Innovation Gallery—quickly browse through hundreds of images in a groundbreaking visual format. New images added monthly! Learn More »
Exclusively sponsored by: Glenroy
Join over 9500 packaging pros in the Packaging World group on LinkedIn!
Packaging World Digital Edition App Being connected is a critical component for success in today's business world. Join our group page on LinkedIn to contribute to discussions already underway or begin your own. We want to hear from you!




Tear Paper
The items in the "sponsored links" area are considered sponsored. Packaging World may share your contact information with sponsors
as detailed in our privacy policy, but we will NEVER share your contact information with a sponsor whose content you have not viewed.
You are receiving this email as a Packaging World subscriber or registered Web site user.
This email was sent to %%EMAIL%% by:
Summit Media Group, Inc.
330 N. Wabash Ave, Suite 2401
Chicago, IL 60611
United States of America
Manage e-mail preferences     Privacy Policy