Packaging Logo September 4, 2013 Forward
Package Development
Tag Top
background image
Top 12 factors in the digital printing equation...
main image Ron Romanik, Contributing Editor
It may be difficult to see through the hype surrounding digital printing, because the actual packaging market penetration, by percentage, is still quite low. Its early success has been in labels for food and beverage products, but it is poised to move to other categories and other substrates, such as folding cartons and flexible. It's important to plan ahead and think of all the factors that warrant consideration when thinking of going digital.

1. Run size. Digital printing is growing in markets that require specialized, frequently updated labels like wines and craft beers. Small brands or brands with many SKUs benefit most from digital printing. The short changeover times and reduced material waste can make it an economically advantageous option. The run numbers are getting higher as to competitiveness on price, and lower as to competitiveness on speed.

2. Speed to market. Traditional print methods like flexo, gravure, and offset sometimes take weeks to prepare the plates or rolls and get the printer run-ready. CPG companies these days, whether through poor planning or for a competitive advantage, can't wait more than a few days before getting new designs out the door, especially with seasonal or promotional campaigns.

3. The cost of materials. In a way, comparing digital to flexo is like comparing apples to oranges, but careful consideration of all the numbers reveals where the cost savings can be realized. Settle on the cost of materials first, and then compare total costs. Waste, as already mentioned, is a significant factor in assessing printing costs long-term. Standard overrun percentages are often lower with digital, and with the ever-changing demands of customers and retailers, labels in storage often become obsolete, and that can be a substantial loss to absorb.
Read the rest of the tips…
New materials and containers
New Materials and Containers 1 New Materials and Containers 2
Flip-top
closure caps
>>
UV specialty
coating
>>
New Materials and Containers 3 New Materials and Containers 4
100% biodegradable
cap
>>
Color ink for
large-character
marking
>>
Supplier News
TricorBraun licenses IoPP’s
online Fundamentals of
Packaging Technology
course
>>
Berlin completes
80,000-sq-ft warehouse
expansion
>>
Get the Playbook!
Playbook Packaging World’s free, comprehensive Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.

Download Playbook
» Find machinery and material suppliers
» Post a job for free (share this with your HR dept)
» See packaging jobs
» Reprint, re-use or license articles from this newsletter
This issue proudly brought to you by:
KP Pack Expo Logo PD090413
Diagonal Line
See us in Las Vegas: You might even win a Smart TV See us in Las Vegas: You might even win a Smart TV
See how to raise your odds with eyetracking technology. Come by booth #6011 and enter our eyetracking contest for a chance to win a Smart TV.
Klöckner Pentaplast
Video: See how clear plastic packaging sells Video: See how clear plastic packaging sells
Eyetracking research shows clamshell packages are found faster, looked at more frequently, and purchased more than paperboard box packages.
Klöckner Pentaplast
See real-time blister design for pharma packaging See real-time blister design for pharma packaging
Pentapharm® BlisterPro®, the next generation in rapid prototyping and analysis, saves you time and money.
Klöckner Pentaplast
SmartCycle® films: Certified 100% recycled content SmartCycle® films: Certified 100% recycled content
See how SmartCycle® S100 films, a drop-in sustainable solution made from 100% post-consumer recycled beverage bottles, can be used with your existing processing and sealing methods.
Klöckner Pentaplast
See how to get enhanced shelf appeal with shrink-label films See how to get enhanced shelf appeal with shrink-label films
Pentalabel® films for shrink and roll-sleeve applications create consumer appeal and drive sales growth with full-body graphics and innovative container shapes.
Klöckner Pentaplast
Announcements
Flexible packaging innovation gallery >>
Image Placeholder Looking for flexible packaging innovation? Check out Packaging World's Flexible Packaging Innovation Gallery—quickly browse through hundreds of images in a groundbreaking visual format. New images added monthly! Learn More »
Exclusively sponsored by: Glenroy
Join over 9500 packaging pros in the Packaging World group on LinkedIn!
Packaging World Digital Edition App Being connected is a critical component for success in today's business world. Join our group page on LinkedIn to contribute to discussions already underway or begin your own. We want to hear from you!




Tear Paper
The items in the "sponsored links" area are considered sponsored. Packaging World may share your contact information with sponsors
as detailed in our privacy policy, but we will NEVER share your contact information with a sponsor whose content you have not viewed.
You are receiving this email as a Packaging World subscriber or registered Web site user.
This email was sent to %%EMAIL%% by:
Summit Media Group, Inc.
330 N. Wabash Ave, Suite 2401
Chicago, IL 60611
United States of America
Manage e-mail preferences     Privacy Policy