Packaging Logo July 9, 2013 Forward
Package Development
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Trends in labeling material and presentation...
main image Ron Romanik, Contributing Editor
What is popular in labels at any one time often has to do with what is resonating with consumers—or what is in fashion. Materials, effects, coatings, and design all play a part in defining what is premium—and what is not—on today's retail shelves. Here are some options to consider when planning your next label.

1. Injection in-mold labels. In-mold labeling (IML) of blow-molded containers is well established. Relatively new to the U.S. is IML of injection-molded cups, tubs, and square containers, which now can carry 100% graphics coverage compared with spot labeling, which can limit graphics. IML can provide high-quality graphics coverage on all four sides of a square container as well as on the bottom. For sustainability concerns, confirm the compatibility of the IML stock with container recycling streams.

2. The thinner, the better. Whether it's called sustainability or just plain cost savings, consumer packaged goods companies are pushing converters to reduce the thickness of the liner and the label without affecting performance. Also in the sustainability vein, though not in the thinner vein, some companies are dropping the outer carton and switching to expanded-content labels.

3. Shrink-film options. In recent years, the onset of PETG LV shrink films provides another option besides oriented polystyrene with regard to the important characteristic of very little shrink in the machine direction. The benefit: no scalloping or puckering around the bottom and top of the container. A new option is white-pigmented shrink-label films, which provide barrier to light, and which can yield more film per square inch.
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New materials and containers
New Materials and Containers 1 New Materials and Containers 2
Pressurized packaging accessory >> PFOA-free greaseproof food packaging papers >>
New Materials and Containers 3 New Materials and Containers 4
Seamless 360-degree printing >> Recyclable deli pack offers kraft-paper look >>
Supplier News
Double H Plastics achieves SQF Level 3 Certification >> Plastic Suppliers, Inc. completes leadership appointments >>
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