Packaging Logo March 27, 2013 Forward
Package Development
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Best practices in label development...
main image Ron Romanik, Contributing Editor
Label development is a balance of marketing goals, branding platforms, shelf impact, and consistent presentation. It's tempting to go strong in one of these directions, but it will usually be at the detriment of the others. By following best practices as you develop your labeling strategy, you can succeed in every direction.

1. Don't let the label be an afterthought. The container and the label should always work together physically and aesthetically, and choosing certain label methods will affect container decisions and design. Considering all your options in the earliest stages is prudent, and locking in the preferred label method as quickly as possible will get your package to market faster with fewer missteps.

2. Accelerate package design changes. Most CPG companies wish they could make packaging changes more quickly. The traditional approach of innovating new package concepts for individual brands and packages may be the culprit. Instead, many brand owners are starting to actively invite suppliers to pitch new ideas during an "innovation day" that brings in many new ideas at one time.

3. Manage the design intent. Know at what point you will want to stop involving the package design firm, depending on your production arrangements and brand management expectations. On one hand, if communication stops too early in the process, the production and engineering teams may alter the design in a way that departs from the carefully considered design intent. On the other hand, engaging the package design firm too far into the process can potentially slow down the project and add cost. Because of their commitment to the designs, more and more package design firms are offering production management services through final delivery.
Read more about best practices in label development...
New materials and containers
Anti-fog lid technology for deli food packaging Paper carry handles
Anti-fog lid technology for deli food packaging >> Paper carry handles >>
Colored papers
Colored papers >> Two-part container for liquid delivery/
Supplier News
Amcor announces $20 million expansion >> HLP Klearfold acquires worldwide InSight
Have your film and eat it too
New Vivos Edible Delivery Systems from water-soluble film manufacturer MonoSol have been formulated to create pre-portioned pouches of food ingredients that can be dissolved in hot or cold water. Targeted applications include convenient portion packs for retail sale, as well as ingredient delivery for the foodservice or food manufacturing areas.
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This issue proudly brought to you by:
Fort Dearborn Company
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Decorative Label Solutions Decorative Label Solutions
Fort Dearborn’s comprehensive suite of label solutions offers customers the label format and print technology to best match their requirements (cut & stack, pressure sensitive, roll-fed and shrink sleeve labels across multiple printing technologies including digital, lithographic, flexographic and rotogravure).
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Digital Printing Digital Printing
Our digital print solutions combine state-of-the-art presses and converting equipment that are integrated with our digital workflow and color management system. This printing solution is economical for short run production or prototyping for all types of labels.
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Technical Services Technical Services
Fort Dearborn has dedicated full-time resources to support each of our label products to ensure the success of your application from concept to finished product and beyond. Our Field Technical Service Managers provide “on demand” application support across North America.
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Innovation Options Innovation Options
We are committed to providing our customers with "new to market" breakthroughs that increase shelf impact and reduce costs. Our innovation kit includes a variety of innovation options available to support your packaging related innovation efforts. Request your copy.
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Sustainability Options Sustainability Options
Fort Dearborn is committed to the support of sustainable business practices and offer customers innovative product solutions to help them achieve their goals. Our sustainability kit includes a variety of sustainability options available to your business (from substrates to processes). Request your copy.
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