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Packaging World       Anne Marie Mohan
Sponsor: WS Packaging Group Inc. November 26, 2013 | Edited by Anne Marie Mohan

Digitally printed labels convey the brand personality of Carmella's Italian Bistro >>

Carmella's Italian Bistro chose cost-effective digitally printed labels for launching its retail brand. Drawing inspiration from the authenticity of its homemade sauces, it conveyed its brand messaging using textured, natural white material that offers visual depth and a tactile feel.

WS Packaging Group Inc.

On-pack coupon opens door of opportunity for small package >>

With space at a premium, GlaxoSmithKline wanted to use an on-pack coupon to promote the product attributes of its Aquafresh® toothbrushes without covering existing copy. WS Packaging developed a solution to overcome the application challenges of the package size and shape, resulting in the first IRC for toothbrushes.

WS Packaging Group Inc.

TalkingRain delivers stronger brand positioning >>

TalkingRain Beverage Company created a stronger brand presence on- shelf for its ActiVWater® brand with new square bottle, full-body shrink sleeve label, and package redesign. Printed with metallic inks, the new label design has easy-to-read graphics, bold flavor-specific colors, and displays well at retail.

WS Packaging Group Inc.

Extended-text label ensures entire brand message goes home with every consumer >>

Cline Cellars had used tear-off pads on store shelves to promote its products and recipes, but switched to resealable extended-text labels that offered more space and ensured customer communication with each purchase.

WS Packaging Group Inc.

Customized RFID solution combats product diversion for tanning products manufacturer >>

Product diversion threatened to damage the integrity of New Sunshine’s Designer Skin® brand and jeopardized the safety of end-users. To combat the problem, WS Packaging developed a full chain-of-custody solution, incorporating RFID technology into the product packaging without intruding on the design.

WS Packaging Group Inc.


Package design: Coconut water for kids strikes the right balance

A recently launched line extension for Vita Coco Coconut Water brings fun and functionality to the children’s beverage aisle with package graphics that marry the tropical heritage of the core brand with kid-friendly characters and humor, while appealing to health-conscious moms. To strike the right balance between Vita Coco’s established brand identity and the new kid-focused line extension, Vita Coco worked with brand design and development firm Moxie TM. “Translating the distinctive Vita Coco brand voice and bringing it to life in the kid’s category required finding just the right tone,” says Tammy Vaserstein, Creative, Principal, Moxie TM. “We wanted to retain the whimsical and quirky personality of the core brand, but in a kid-appropriate way that balances the better-for-you message for parents, while being fun and engaging for kids.”

Single-use versus reusables for pharma: Which is ‘greener’?

LCA study evaluates the environmental advantages of reusable versus single-use shippers for pharma. Eli Lilly’s experiences support the study results...

Bush Brothers thrives with automated tracking of downtime

Bush Brothers and Co. is a family-owned company best known for its baked beans. But the firm also serves up some pretty sophisticated data acquisition and downtime tracking technology since implementing a Parsec software application called TrakSYS...

What’s fueling aseptic growth in the U.S.?

J. Michael Drozd, Chief Executive Officer of aseptic processor and packager Wright Foods of Troy, NC, shares his insights on the state of the aseptic packaging market in the U.S., and on the consumer trends driving its growth...

Gaia Herbs’ new casing strategy reduces corrugated by 5.5%

Organic grower reinvents its shipper packing operations to minimize material usage and waste byproducts...

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