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Packaging World       Anne Marie Mohan
Sponsor: WS Packaging Group Inc. October 23, 2013 | Edited by Anne Marie Mohan

Wine label creates a premium position that captures attention at retail for Caliza >>

Caliza Winery wanted to establish its wine as a premium product. It needed a brand identity that was different, exceptional and reflected the profile of its wine. The label design combined technically demanding printing techniques and features, including heavy de-bossing, scuff varnish, and distinct modern colors.

WS Packaging Group Inc.

Hanging POS display for product improves visibility and increases sales for Twang >>

Twang Partners used a multi-piece, printed chute-type merchandiser to display and dispense its line of beer salts. But, the unit was expensive, hard to use and had poor product visibility. WS Packaging designed a one-piece display strip that attaches to the beer cooler door. Now it's directly in front of the consumer.

WS Packaging Group Inc.

PS labels improve quality and speed-to-market for Snapware storage containers >>

Snapware Corporation® produces plastic storage containers for mass merchandisers. It needed to improve labeling efficiency, minimize variability, and yield a satisfactory ROI. WS Packaging provided a total solution involving new labels and label applicators matched to the different sizes of Snapware containers.

WS Packaging Group Inc.

WebFlex™ web-based tool helps streamline SKU proliferation for Gilchrist & Soames® >>

WebFlex™—online ordering, proofing and graphics assets management system developed by WS Packaging Group—helps simplify the label development and production process for personal care manufacturer Gilchrist & Soames®. The company has seen improved productivity, purchasing decisions and consistency between product lines.

WS Packaging Group Inc.

Packaging drives Naturopathica® re-branding effort >>

Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy. Products are more visually defined, creating an easy-to-navigate line.

WS Packaging Group Inc.


Food for thought: 11 top trends in consumer attitudes toward food

Do you think you know the average American grocery shopper? New statistics and trends may surprise you. Here, Laurie Demeritt, CEO of consumer market research firm The Hartman Group, shares some revelatory insights on how the consumer’s experiences with food shopping, preparation, and consumption are changing. “There are some really fascinating shifts in what we call food culture that have huge implications for a wide variety of marketplaces,” says Demeritt.

New flexible coffee valve application at 65/min

Mother Parkers Tea and Coffee streamlined—and sped up—its packaging process with pre-oiled, flexible valves that maintain freshness, letting CO2 out of the bag without letting oxygen in...

Connect to consumers with over-the-counter packaging

Bayer and Aleve serve as examples of packaging that appeals to the 4 Es: excitement, engagement, exclusivity, and emotion...

Solvent-free spray adhesive in shapely PET bottles

Eclectic Products, Inc., Eugene, OR, has debuted new solvent-free, high bond-strength E6000 Spray Adhesive, packaged in custom-contoured 8-oz PET bottles with a pinched-waist shape...

Retorted pet food product is fresher with desiccant barrier technology

US Pet Nutrition uses rigid plastic containers with desiccant barrier technology that meet the demands of the retort process while preserving the quality of its pet-food products...

Featured Video
Stackable flexible package features reclosable lid produced from a single roll of film
Patented PrimaPak design from Clear Lam replaces cans, bottles and jars eliminating hundreds of millions of pounds of glass, plastic and metal from landfills. Packaging is designed to reduce weight, improve cube utilization and enhance product to package ratios as well as maximize efficiencies in warehousing, shipping, and merchandising.
Upcoming Events:

Process Expo 2013
Join the nation's leading equipment manufacturers at the nation's largest trade show event dedicated strictly to the food and beverage industry - PROCESS EXPO, November 3-6, McCormick Place, Chicago, IL.

International Dairy Show 2013
Moving back to a biennial format, dairy, food and beverage processors will see technology and innovations in formulation, processing, packaging, distribution, food safety, and more this November 3-6, McCormick Place, Chicago, IL.



Flexible packaging innovation gallery

Looking for flexible packaging innovation? Check out Packaging World's Flexible Packaging Innovation Gallery—quickly browse through hundreds of images in a groundbreaking visual format. New images added monthly!

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