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Packaging World       Anne Marie Mohan
Sponsor: WS Packaging Group Inc. July 10, 2013 | Edited by Anne Marie Mohan

Customized RFID solution combats product diversion for tanning products manufacturer >>

Product diversion threatened to damage the integrity of New Sunshine’s Designer Skin® brand and jeopardized the safety of end-users. To combat the problem, WS Packaging developed a full chain-of-custody solution, incorporating RFID technology into the product packaging without intruding on the design.

WS Packaging Group Inc.

WebFlex™ web-based tool helps streamline SKU proliferation for Gilchrist & Soames® >>

WebFlex™—online ordering, proofing and graphics assets management system developed by WS Packaging Group—helps simplify the label development and production process for personal care manufacturer Gilchrist & Soames®. The company has seen improved productivity, purchasing decisions and consistency between products.

WS Packaging Group Inc.

New FDA rules for OTC sunscreen products mean changes to brand packaging and labels >>

The U.S. FDA has issued a final rule for labeling and effectiveness testing for over-the-counter sunscreen products. Extended-text labels from WS Packaging Group offer a solution to health and beauty companies who still need to adjust their products, packaging and label designs to meet the new requirements.

WS Packaging Group Inc.

Packaging drives Naturopathica® re-branding effort >>

Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy. Products are more visually defined, creating an easy-to-navigate line.

WS Packaging Group Inc.

On-pack coupon opens door of opportunity for small package >>

With space at a premium, GlaxoSmithKline wanted to use an on-pack coupon to promote the product attributes of its Aquafresh® toothbrushes without covering existing copy. WS Packaging developed a solution to overcome the application challenges of the package size and shape, resulting in the first IRC for toothbrushes.

WS Packaging Group Inc.


Colorful, compostable, and plantable organic oats pack for kids

Like children’s building blocks in vibrant primary colors of green, blue, and red, the square paperboard cartons for new Mighty Oats instant cereal for kids contain compostable serving cups and a plantable inner carton liner that speak to the environmental consciousness of parent company Little Duck Organics.

Reach Millennials through packaging

Eighty million consumers make up the Millennial generation, making it a highly influential and desirable demographic for CPGs. But what makes this elusive group tick?...

Digitally printed shrink labels open possibilities at craft brewer

Bonfire Brewing Co. buys bright stock cans and self-decorates them with shrink-sleeve labels. “Thanks to digital printing, we can change graphics at the drop of a hat,” boasts the brewer...

Package design: Learn how surgical kits 'Empower' Medline

Healthcare product manufacturer/distributor introduces new surgical procedure kit ID system to improve patient safety and reduce operating room staff confusion...

What’s next for packaging?

NextPack event gathers packaging professionals to discuss current trends and future opportunities; student design competition encourages future leaders...

Upcoming Events:

IFT Food Expo
The IFT Annual Meeting & Food Expo brings together professionals in both the science and the business of food from industry, academia, and government. Plan now to attend at McCormick Place, Chicago, IL, July 13-16.

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