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Packaging World       Anne Marie Mohan
Sponsor: Sealed Air Corporation May 30, 2013 | Edited by Anne Marie Mohan

Ethafoam® polyethylene foams >>

Ethafoam® foam products have been the leader in polyethylene foam packaging for nearly 60 years. However, we’ve come a long way from our humble beginnings. We now offer a full compliment of foam options in various densities, colors, thicknesses and properties.

Sealed Air Corporation

Stratocell laminated polyethylene foam >>

Stratocell® laminated polyethylene foam was developed to meet the needs of customers who require a thick product that provides excellent protection. We continue to improve the line of Stratocell® products in ways that enable our customers to specify exactly what they need, right down to the color of the foam.

Sealed Air Corporation

Recycled material foams >>

Ethafoam® and Stratocell® recycled resin PE foams are the pinnacle of performance and environmental responsibility. When you choose Ethafoam® HRC, Ethafoam® MRC or Stratocell® RC foams, the minimum recycled resin content is from 65% – 100%, depending on the product.

Sealed Air Corporation

Closed loop recycling system >>

Sealed Air has implemented a Closed Loop Recycling system that reclaims scrap polyethylene foam material from our network of World-Class fabricators. This reduces the amount of our material that ends up in a landfill and gives us greater control over the sourcing and quality of our materials.

Sealed Air Corporation

Packaging design centers >>

Sealed Air’s Package Design Centers exist to achieve one purpose: to help our customers find a high-performance, cost-effective packaging solution. With dedicated packaging engineers on staff in our over 30 ISTA-certified labs worldwide, we are ready to listen and deliver.

Sealed Air Corporation


Package design: Visual trumps verbal in creating a memorable brand identity

People are visual. Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix. It makes the brand tangible to consumers and creates visual recall in their minds. When asked to envision a brand, quite often, consumers will call the packaging to mind. Not only that, they will recall specific visual aspects of the packaging.

Unilever shakes up the aerosol world

Unilever has launched what it calls “the first major packaging reduction initiative for aerosol deodorants since they were introduced in the late 1960s.”...

Learn how FDA changes to drug bar-code rule could impact your packaging line

Depending on line speeds and label printing requirements, new equipment costs to meet the rule could hit $200,000 per line..

Drop packer keeps craft brewer growing

After experiencing a higher than desirable level of bottle breakage with repurposed packaging equipment, Boulevard Brewing Company needed a solution to meet its non-traditional packaging demands, which include four different bottle types, multiple packaging sizes, and no carton dividers...

First frozen coffee-drink kit stands up and stands out in flexible pouch

Frozen coffee blend kit will debut in the grocer’s freezer section in a brightly colored flex-pack featuring graphics that build on Seattle’s Best Coffee’s 40 years of coffee-making experience...

Upcoming Events:

Meet world-class suppliers and learn about the latest technologies at this design, manufacturing, and packaging trade show at the Pennsylvania Convention Center, Philadelphia, PA, June 18-20.

HBA Global Expo
HBA Global Expo offers three days of networking and education on the latest trends and innovations in beauty and personal care product development at the Jacob K. Javits Convention Center, New York, NY, June 18-20.

Expo Pack Mexico
EXPO PACK México 2013 will showcase the latest solutions in packaging and processing machinery, materials, containers, and other related goods and services. Plan now to attend at Centro Banamex, Mexico City, Mexico, June 18-21.



Flexible packaging innovation gallery

Looking for flexible packaging innovation? Check out Packaging World's Flexible Packaging Innovation Gallery—quickly browse through hundreds of images in a groundbreaking visual format. New images added monthly!

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