OFF THE SHELF - P&G pack has squeeze & sniff feature

Video | January 23, 2012

OFF THE SHELF - P&G pack has squeeze & sniff feature

Anne Marie Mohan describes Downy Unstopables, an in-wash scent booster packaged in a fun PET bottle that lets the consumer squeeze and sniff the scent while in the store aisle.
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By Anne Marie Mohan, Senior Editor

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