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SATO announces new president & CEO

SATO has appointed Mr. Kazuo Matsuyama as President and Chief Executive Officer of SATO effective October 3, 2011.
The Board
of Directors has recognized that Matsuyama’s global vision for expansion, his
international sales and marketing experience, and most importantly, his demonstrated
strength of character and leadership qualities will enable SATO to move forward and
expand its impact as well as increase shareholder value.

The appointment is in keeping with the corporate restructure to a pure holding
company effective October 3, 2011, enabling
management to swiftly and decisively recognize changing market conditions while
proactively pursuing profitable opportunities that result in significant growth.

“We welcome these important changes and fully support Mr. Matsuyama as our new
President & CEO,” stated Mr. Koichi Nishida, who will step down from the current
position of President & CEO and will assume the new role of Chairman. “In these
complex times, Mr. Matsuyama’s dedication, vast international business experience, and
vision for global expansion and corporate growth are essential qualities to reach our
corporate goals.”

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