The Gourmet Trading Company, a leading grower, packer, and distributor of asparagus and blueberries, contacted the Packaging Program at Cal Poly State University for help in designing a retail-ready shipper holding 11 lb of fresh asparagus.

These tips will help synergize your display with your packaging, and they also consider the needs of the marketer, the retailer, and the consumer.

We hear all the time about how hot a trend retail-ready packaging is; which retailers are serious enough to join a subcommittee to address it?

More than half the consumer packaged goods (CPG) companies responding to an exclusive Packaging World/Contract Packaging (PW/CP) survey say growth in private-label products provides opportunities for their companies—a stark change from recent years when national brands generally regarded private-label growth as a competitive threat.