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Quick-Changeover
Packaging – Today's Core Business Strategy
More than “speed to market,” quick-changeover
packaging involves getting a packaged product on store shelves
quickly and efficiently. From design concepts to actual
production.
Marketing and production must work
together from the start to produce a package that works for the brand manager, operations,
warehousing, retail, and the consumer. Integrating these
two teams, with vastly different education backgrounds, and
an “at odds” perception of their goals, makes
this a difficult but necessary process.
This study includes an exclusive market
survey of a cross-section
of 850 respondents and examines how marketing and production
view quick changeover differently. In-depth research
shows how teams define their roles and goals and explains
the challenges each group brings to the process.
Learn the market drivers influencing quick changeover of
package designs:
- Changing marketing-side dynamics
- Growth of new retail
channels
- Shorter product life cycles
- Retail stores as destinations
- New retailer-CPG company
relationships
- "Just for me” marketing
Discover production’s drive for quick changeover on
the line and packaging’s struggle to realize the potential
of control capabilities to deliver maximum flexibility.
This report includes comprehensive information about:
- Factors necessitating more frequent changes in packaging
sizes and formats
- Product changeover
- Line configuration
- Customizing for product and channel
proliferation
- Upstreaming of packaging operations
- Just-in-time supply
chain
Most importantly, this report will provide you with tips
and advice for building a model – so your company can
develop QCOP teams and increase speed to market.
Order this practical business resource today!
This 135-page publication includes dozens of product photos,
charts and illustrations. (Please allow two weeks for delivery.)
Price: $495 Buy Now
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Brian Wagner is an entrepreneurial business and technical
leader with more than 20 years of experience. He is currently
VP and COO at Packaging and Technology Integrated Solutions.
Wagner's career also includes packaging and supply chain management
positions at General Foods, Kellogg's, Sara Lee, and Burger
King. Wagner earned a BS in packaging from Michigan State University.
John Henry is a Certified Packaging Professional (CPP) with
30 years experience and owner of Changeover.com. His company
is a leader in helping packagers reduce downtime in their plants.
John spent 21 years as adjunct faculty at Southern New Hampshire
University, teaching a variety of courses including Operations
Management and Strategic Planning. He is currently teaching
Packaging Technology at Polytechnic University of PR's school
of Industrial Engineering. John has an MBA and an MS in Business
Education.
Place your order here.
Take advantage of multiple copy discounts.
Order your comprehensive
report today and build a QCOP model at your company. Buy
Now
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