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Article | February 7, 2013
Pro Mach forms End of Line Distributed Products Group
Pro Mach Inc. has announced the formation of a new End of Line (EOL) Distributed Products Group to enhance sales and marketing support for distributors selling its end of line products which are sold through its specialty packaging distributors including Wexxar/Bel case packers and case sealers, IPak tray and bliss formers, and Orion stretch wrappers.
The new group will focus on the specific support needs of Pro Mach¹s EOL packaging distributors and include an expanded team of Business Development Managers, Regional Sales Managers, and marketing staff.
The new team will provide distributors with increased regional support, lead generation, and resources to help them increase revenues.
Two Pro Mach veterans will head up the Distributed Products Group Sales and Marketing efforts. Jim Stoddard has been named Vice President of Sales for the EOL Distributed Products Group. Steve Holland has been named Vice President of Marketing for the EOL Distributed Products Group. Both Stoddard and Holland will report to Barry Heiser, Pro Mach End of Line President.
Three new Business Development Manager roles, reporting to Stoddard, have been created to oversee distributor sales relationships in the Eastern U.S., Central U.S, and Western U.S. and Canada geographic regions. Stoddard recently served as Vice President of Sales for Wexxar. He has been a part of the Wexxar team for 13 years.
“The goal for our Business Development Managers is to strengthen regional support for distributors and to help them accelerate equipment revenues,” said Stoddard. “All our Business Development Managers are proven sales professionals, experienced in working with distributors to cultivate sales opportunities. Our entire team is looking forward to forging stronger relationships and delivering world class regional support for our distributors.”
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