Private Label Brands

Don't view the current economic slump merely as a window to build short-term sales, but rather strive to change consumer behavior and build shopper loyalty by understanding your customers and their needs over the longer term.

Retailers clearly have become more sophisticated in their approach to driving more ore loyal shoppers to their stores through private-label brands.

Rx-to-OTC switches tied to economics.

Investor website, The Money Times, makes a case for linking growth of private label to tough economic times, but will new-found consumer loyalty survive economic recovery?

 Do retailers aid innovation? Many survey respondents say yes, but CPG companies are less inclined to agree. Progress will require more collaborative input involving suppliers.

Presentation discussions focused on what national brands need to do to survive the current economic climate.

Consumers are paying closer attention to price, and 45% of companies in the health and beauty segment are looking for resources in private label and also in contract packaging and manufacturing.