Private Label Brands

Categories that national brands tend to bypass for marketing support could open the doors to product and package innovation from store brands, Nielsen exec says.

 

Among the more noteworthy trends in packaged goods manufacturing over the past few years has been the push to give packaging a seat at the table.

 

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More than half the consumer packaged goods (CPG) companies responding to an exclusive Packaging World/Contract Packaging (PW/CP) survey say growth in private-label products provides opportunities for their companies—a stark change from recent years when national brands generally regarded private-label growth as a competitive threat.