New research shows that 44% of UK shoppers believe that private label and store brands are produced in the same factory, while 59% believe that national brands are only more expensive because of advertising costs.
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The growing private label and contract packaging services industries will be given attention at this year’s 18th annual HBA Global Expo & Conference, June 28-30 at the Jacob K. Javits Center in New York City.
If you’re looking for package design and branding ideas, or even inspiration for your creative team, this year’s FUSE: Design & Culture | Branding Identity & Packaging conference will provide a variety of topics to meet your needs.