Package Design

Private Label Brands

News
| February 26, 2013

Shoppers believe private label = national brands in different packaging

New research shows that 44% of UK shoppers believe that private label and store brands are produced in the same factory, while 59% believe that national brands are only more expensive because of advertising costs.
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News
| June 1, 2012

Private-label products: part of the 'new normal'

Latest trend data shows that a majority of shoppers are buying private-label products in even more categories and are feeling savvy about doing so.
AmeriStar_logo
News
| August 25, 2011

IoPP introduces two new awards to AmeriStar program

For the first time, a new private-label packaging category and a ‘Best in Show’ award will be included in the AmeriStar Package Awards competition when it launches this fall.
Package Case Study
| June 29, 2011

Chicken chunks use head-turning spin-concept label

Private-label is leading in innovation again
Feature Article
| June 9, 2011

A life in packaging

It was 48 years ago that I walked into an office in London’s West End to begin my first job in packaging.
Dial_NutriSkin_bottles
Package Case Study
| May 5, 2011

Custom bottle, closure shape Dial's entry into lotions

The category is crowded, with a lot of ‘me-too’ packaging. The gentle curves on Dial NutriSkin’s bottle and closure provide both findability and functional benefits.
News
| April 12, 2011

18th annual HBA Global Expo is moved up to June 28-30

The growing private label and contract packaging services industries will be given attention at this year’s 18th annual HBA Global Expo & Conference, June 28-30 at the Jacob K. Javits Center in New York City.
News
| April 12, 2011

Companies

Convention_center
News
| April 6, 2011

Proven innovation is the focus of Walmart's sixth annual expo

Walmart will fill to capacity the John Q. Hammons Convention Center in Rogers, AR, with packaging suppliers exhibiting proven solutions for improved sustainability. Expo starts next week.
Method_Waterfall
Feature Article
| March 17, 2011

Five lessons for building great packaging

Today’s purchasing decisions are made quickly. Here are some ideas for conveying your brand’s story while also standing out and educating consumers.
Michio Kaku
News
| March 9, 2011

FUSE conference goal: Sharing the extraordinary

If you’re looking for package design and branding ideas, or even inspiration for your creative team, this year’s FUSE: Design & Culture | Branding Identity & Packaging conference will provide a variety of topics to meet your needs.
Section shift. Duane Reade's Apt 5 brand has moved out of the cosmetics department and into household cleaning products, where i
Feature Article
| March 9, 2011

Duane Reade finds a cure in private label

The drugstore chain’s private-brand sales double as redesigned stores, repositioned brands, and feels-like-home package designs win back New Yorkers with ‘attitude.’
Feature Article
| March 8, 2011

Packaging helps power store brands

Rx-to-OTC switches, and a shift of top execs from CPGs to retailers, increase the emphasis on package design to help store brands gain greater market share.
Feature Article
| February 9, 2011

Survey measures packaging's importance and packagers' strengths

Survey of packagers shows where priorities are. But with each key capability, survey respondents across industries indicate there’s plenty of room for improvement.
Sterling Anthony, CPP
Feature Article
| February 1, 2011

The sixth sense

Packaging that appeals to the consumer's five senses is a competitive advantage, but a marketer would do well to develop a sixth sense, too.

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