Consistency is one of the key factors driving this process of change. Langen is proud of its joint West European and North American heritage, but now needs a single identity for all operations around the world.
Globalization is another factor driving change. Langen has opened new centers in Singapore and Thailand, with other locations due to open in the near future. As a global player the company wants a brand that will reflect the ambitious growth plans it has in place.
The Group - Langen is part of Molins PLC, a global group with businesses focused on delivering innovative technical solutions across a range of industries. To reflect a common aim of bringing exceptional value to customers through strong partnerships, the Molins businesses are adopting a consistent new brand style across the Group.
Langen Packaging Group will change its name, while its corporate identity, in common with its sister companies, will change to reflect the new Molins Group brand.
From February 28, 2014 Langen will add a consistent, partner-focused, 21st-century brand to its range of equipment solutions, a global vision, and 60 years of experience.