Published on the Packaging World Web site

Video | October 28, 2012

Augmented reality engages consumers

HP Indigo showed a way to connect physical product with content that sits on the cloud to engage customer in a whole new way.
By Pat Reynolds, VP/Editor
Augmented reality engages consumers
SOURCE: http://www.packworld.com/package-design/interactive-mobile-marketing/augmented-reality-engages-consumers