Published on the Packaging World Web site

Video | May 23, 2012

Private Label Smackdown: Stage 2 of Product Intimacy

Melina Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 2, the glance connects.
By Melinda Wooten, Contributor
Private Label Smackdown: Stage 2 of Product Intimacy
SOURCE: http://www.packworld.com/package-design/store-consumer-behavior/private-label-smackdown-stage-2-product-intimacy