Video | May 24, 2012

Beverage Roundtable: It's good for you!

Watch three designer Guest Critics review three packages that promote healthy product attributes. Then scroll down for designer and product details and the comment thread.

Our expert Guest Critics Sarah Williams of Beardwood & Co. Pamela Long of Little Big Brands and Andrew Almeter of Imagemme, review three compelling health-and-wellness drinks:

Zico Pure Premium Coconut Water uses bold, modern graphics and full-body shrink labeling in a sports-drink counteroffensive.
Something Natural all-natural flavored sparkling water takes flight with a striking, shaped blue bottle for an elegant product pitch.
Kombucha Wonder Drink sparkling, fermented drink with organic teas and flavors uses labeling cues that reaches back through time.

Which design works best? Do you agree with our Guest Critics? Join the conversation... scroll down and leave a comment. We'll meet you there.