Published on the Packaging World Web site
Video | April 26, 2012
By Bob Sperber, Special Projects Editor
Beverage Roundtable: Craft beermania!
What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.
For this episode, our Guest Critics picked three craft beers to illustrate varying approaches to successful package design. Leffe Belgian Ales uses a classic shouldered bottle, gold labeling and old-world graphics to reflect their historic Abbey roots. Viru beer disrupts category cues with a highly sculpted and hyper-minimal neck label, while Sixpoint Craft Ales joins a a new breed of high-end brews using aluminum cans, and dives deeply into hipsterish graphics with extreme attention to detail.
Done watching? Join the community... scroll down and add your two cents in the comments thread below.
Special thanks to our Guest Critics Rob Wallace of Wallace Church, David Padula, p design Lab and returning panelist Lisa Baer, Baer Design Group, who first suggested we cover this topic.
EXTRAS: Watch bonus footage of Rob Wallace on Viru Beer ... and read his feature story, How to disrupt with beer to see how Viru informed his firm's own design.
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