Published on the Packaging World Web site
| January 23, 2012
OFF THE SHELF - P&G pack has squeeze & sniff feature
Anne Marie Mohan describes Downy Unstopables, an in-wash scent booster packaged in a fun PET bottle that lets the consumer squeeze and sniff the scent while in the store aisle.
By Anne Marie Mohan, Senior Editor
Companies in this article:
Johnson & Johnson