Fryd Food & Drink of France tapped QSLD Paris to create the brand identity and packaging for its new brand, Vod-k, a premium caramel and truffle-flavored vodka. The agency worked on the name research, the graphic identity, and the volume design. In order to evoke tradition and purity, QSLD designed a bottle reminiscent of a distillery sample bottle.
Says QSLD founder and president Denis Boudard, “I wanted to reconsider, premiumize, and modernize the distillery sample bottle. The bottle of Vod-K is cylinder-shaped, heavy, and weighted to underline its premium character. This character is highlighted by the matte finishing of its matte brown anodized metal cap. The bottom of the bottle is truffle-shaped. The concept of Vod-k has been through from the beginning to the end to create a constant universe. Vod-k is a modern interpretation of the ‘demijohn.’ Unique by its shape and its graphic design, Vod-k is also a decorative object. Thought to be exhibited, no detail has been left to chance.”