Rexam: Spray technology delivers new consumer experience of luxury perfume
Panache, a new spray experience for prestige perfumes from Rexam, successfully controls the size and dispersion of a formula of particles to deliver a continuous, exceptionally airy, light and dry spray.
By Gretchen Edelbrock, Products Editor
The Panache droplet size is 33% lighter and 40% drier on average than regular sprays. The fragrance is said to last 6 times longer and is twice as deep. Panache spray can handle alcohol, water and oil-based formulations, with long, smooth actuation and a whisper-quiet sound. A propellant-free, sustainable alternative to aerosols. Iconic, prestige fragrances benefit from the XD11-based Panache experience, which retains the dosage, diameters and attachment systems of the standard XD11 platform of technology. For deodorants, hair care and atomizers, the spray incorporates the SP22 new-generation engine, known for its powerful and flexible emulsion handling. A result of five years of intensive research.