Published on the Packaging World Web site
| October 5, 2011
evian adds a splash of fashion's influence
A new limited-edition package design for evian mineral water combines the bottled water brand’s free-minded spirit with the nonconventional creativity of French fashion design house Courrèges.
Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution. Reports LovelyPackage.com, “The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.”
The evian bottle by Courrèges, which launced globally Sept. 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is 100% recyclable.
Source: Lovely Package
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