The creation of a distinctive brand identity and visual brand language for the super-premium maple syrup was the work of Studio MPLS, notes Lovelypackage.com. The site adds, "Evoking the natural elements that abound in the majestic stands of Crown Maple sugar maples, the brand communicates the fusion of natural goodness of the real maple syrup and the sophisticated state-of-art production techniques that make it the purest maple syrup on earth. Graphic iconography influenced concept package design, secondary packaging, and collateral."
Among the comments offered up about the 12.5-oz glass beauty on Lovelypackage.com were: "GORGEOUS," "Yum!!" "Precious!!" and "outstanding."