"B," The Honey-Cachaça Stinger is a new liquor brand co-founded by Formula 1 driver Nelson Piquet Jr. and friends.
It recently hit the market in Brazil and is expected to make its way to the U.S. later this year. "B" is made with sugar from the region of Brazil and is refined to create a blend of sweet and citrus, adding honey and lemon.
Visual identity and branding was created by U.S. company Pereira & O'Dell, which says it transformed "a simple drink into a remarkable 'sting shot.'" Note the sophisticated bee design from body to capsule, pulling together the honey-colored beverage.