The water-absorbing coating is applied to part of the plastic label, allowing for subsequent marking with necessary variable data. The label design includes a laminate that is placed on top of the barcode after application to the glass container. This laminate protects the code from mechanical abrasion and disinfectants. For containers with particularly small diameters, a label version whose barcoded section slightly lifts for easy readability has been developed. This plastic specialty label allows pharmaceutical manufacturers to custom-print their products with existing inkjet systems without having to change their processes.