Published on the Packaging World Web site
Materials Product Brief
Custo Barcelona selects Rexam SP7 fragrance pump for new fragrance
Custo Barcelona, Spain's elite international fashion house renowned for its bold, bright, geometric designs, has selected Rexam's clear, neutral SP7 fragrance pump – for its new Custo Man fragrance, now in global roll-out.
The Rexam SP7 pump is renowned throughout the industry for its neutrality, soft actuation and sleek design.
The new assignment builds upon the Rexam – Custo Barcelona relationship, which began last year when the brand used the SP7 (crimp-on) in standard FEA 15mm neck for its Custo Woman fragrance. Custo Barcelona was launched in 1981 by the Dalmau brothers and the brand, which communicates an appealingly informal, southern California design aesthetic, is known for its innovative and sophisticated use of colors and shapes -- and for being the choice of celebrities from Paris to Hollywood.
With a low profile that encourages design creativity, and a crystal clear, transparent body, the proven Rexam SP7 is neutral, thanks to its exterior spring (outside the chamber) and glass ball. Available in crimp-on or The Crimpless System® versions, it can fit into 13, 15 and 17mm FEA necks. Simple to assemble, the SP7 is a very popular pump from the global market leader in fragrance pumps.
The new assignment builds upon the Rexam – Custo Barcelona relationship, which began last year when the brand used the SP7 (crimp-on) in standard FEA 15mm neck for its Custo Woman fragrance. Custo Barcelona was launched in 1981 by the Dalmau brothers and the brand, which communicates an appealingly informal, southern California design aesthetic, is known for its innovative and sophisticated use of colors and shapes -- and for being the choice of celebrities from Paris to Hollywood.
With a low profile that encourages design creativity, and a crystal clear, transparent body, the proven Rexam SP7 is neutral, thanks to its exterior spring (outside the chamber) and glass ball. Available in crimp-on or The Crimpless System® versions, it can fit into 13, 15 and 17mm FEA necks. Simple to assemble, the SP7 is a very popular pump from the global market leader in fragrance pumps.
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