Germany-based Lambertz has introduced a new, elegant-looking package
design for its premium Best Selection brand chocolate biscuits.
By Judy Rice
The ebony-colored, rounded-corner tins with crackle finish emulate the look of rich leather and measure 9” wide x 8” long x 3” deep. Supplied by Crown Specialty Packaging, Crown Holdings, Inc. the decorated tins are embossed in gold color with the Lambertz unique sun-icon logo and the signature of company founder Henry Lambertz, who established the business in 1688. The containers also are labeled with self-adhesive, offset-printed paper labels, produced by an unnamed German printer. Current Lambertz owner Dr. Hermann Buhlbecker says, “The Best Selection brand leverages the fine reputation of the Lambertz name along with our commitment to innovation. Crown’s creativity and technical insight helped us produce a stylish package that reflects those two themes perfectly.” Each tin holds 2 lb of chocolate biscuits in 21 different flavor variations. The product is marketed in supermarkets across Germany.