Sterling Group (New York, NY) helped develop not only the fundamental concept behind Westport, CT-based Hiram Walker’s newest schnapps, but also the packaging.
The thick spicy and fiery red-hot schnapps is named Lava. The packaging consists of a clear glass bottle that allows the bright red color of the liqueur to show through. The label which is offset-printed in five colors features a graphic of a voodoo mask set against a fiery background. This according to Mikki Glass senior account supervisor at the Sterling Group balances fun with the challenge of drinking this particular liqueur. The label copy is printed in a color similar to the product inside the clear glass bottle. “The winning package clearly projects a premium but accessible image and suggests a hot but smooth taste experience” Glass says.