The 315-mL (10.65-oz) can is manufactured by vertically integrated family-owned Jumex at its headquarters facility near Mexico City in Estado de Mexico. Specific details about the technology were not divulged. From a marketing standpoint says marketing manager Lawrence Boros the shapely conainer is perfect for a product sweetened with a sugar substitute and targeted at people whose goal is a shapely figure. "We introduced the first light nectar anywhere and we wanted an equally innovative package" adds Boros. "Packaging is a very important part of the beverage business." Retailing for about 45¢ throughout Mexico the can has done a good job of making Jumex Light stand out on the shelf says Boros. "We see it as the way of the future" he adds.