Most consumers view the induction seal as the final packaging barrier. It is the last obstacle preventing them from accessing that much needed pain relieving aspirin, thirst quenching beverage or stain removing chemical.
However, as a packaging professional you recognize that the induction seal is a critical component of your packaging design strategy. It provides your products with tamper evidence, leakage prevention, freshness preservation, shelf-life extension, and theft deterrence.
Today, every inch, centimeter, ounce and kilogram of each package is scrutinized to ensure it adds value to the product. If the induction seal adds value, why not market those benefits to your consumer?
In this paper we’ll explore three strategies which capitalize on the benefits of induction sealing:
1) An induction seal as part of a product differentiation strategy
2) An induction seal used as an added advertising billboard
3) An induction seal used to reduce pack weight