The success of club stores and big box retailers is due to many factors, including consumers’ impressions that they are getting more for their dollar. Bargain and buy-in-bulk shoppers cluster to such products. For many, multipacks have become a way of life.
The deal aspect of the multipack attracts those consumers, but some undoubtedly are swayed by the look and convenience of the package itself. Not all multipacks are created equal—neither from a consumer nor a production standpoint. Depending on a company’s resources, desired throughput, and marketing goals, choosing the multipack style best suited to an operation can mean the difference between a profitable venture and a multipack misstep that doesn’t deliver the desired return.
Making the most of multipack potential requires a close study of costs, benefits and features of each pack type: shrinkwrap, paperboard, and handled carriers.