Packaging World
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Video | June 4, 2010

OFF THE SHELF: Arizona Rescue Water relies on packaging

Whether it's nutraceutical, vitamin-fortified, or just plain tasty and refreshing, Arizona Rescue Water uses packaging for shelf impact and differentiation. Jim Butschli reports.
By Jim Butschli,

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OFF THE SHELF: Arizona Rescue Water relies on packaging
  • »AriZona Beverage

SOURCE: http://www.packworld.com/package-design/structural/shelf-arizona-rescue-water-relies-packaging