Packaging World
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Video | July 2, 2010

OFF THE SHELF: Cartoons on packs spur sales

Jim George takes a look at how sales are driven by the use of cartoon characters on packages of confectionery, salty snacks, and cookies.
By Jim George,

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OFF THE SHELF: Cartoons on packs spur sales

SOURCE: http://www.packworld.com/package-design/graphic/shelf-cartoons-packs-spur-sales