Packaging World
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Video | September 17, 2010

OFF THE SHELF: Gatorade's G Series appeals to the collector

Editor Pat Reynolds talks about how Gatorade's G Series uses innovative packaging that appeals to the collector that resides in all of us.
By Pat Reynolds,

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OFF THE SHELF: Gatorade's G Series appeals to the collector
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SOURCE: http://www.packworld.com/package-design/structural/shelf-gatorades-g-series-appeals-collector