Video | February 17, 2011

OFF THE SHELF: Safeway scores with own-brand salty snacks

Jim George shows a good example of an increasingly frequent development: a private-label package that out-innovates the national brands.

By Jim George,

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

Companies in this article:

PACKAGER:

»Safeway