Published on the Packaging World Web site

Video | June 20, 2011

Package Design Workshop Video Shorts: Contemporizing Heritage Brands

How do you revitalize a class brand without sacrificing decades of priceless brand equity? Little Big Brands' John Nunziato looks at several recent successful examples.

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Package Design Workshop Video Shorts: Contemporizing Heritage Brands
SOURCE: http://www.packworld.com/package-design/redesign/package-design-workshop-video-shorts-contemporizing-heritage-brands