Packaging World
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Video | July 14, 2011

OFF THE SHELF: Labeling makes drinks stand out

Anne Marie Mohan demonstrates how colorful full body shrink sleeve labeling is making these beverages leap off the shelf and into the consumer's hands.
By AnneMarie Mohan,

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OFF THE SHELF: Labeling makes drinks stand out
  • »Minute Maid

SOURCE: http://www.packworld.com/package-component/label/shelf-labeling-makes-drinks-stand-out