Published on the Packaging World Web site

Video | July 25, 2011

Package Design Workshop Video Shorts: Impact through simplicity: icons and symbols

Designers Rochelle Martyn and Lisa Simpson of Monday Collective explore how simple, well-executed icons and symbols can help a brand stand out on shelf. Examples include Honeydrop, Target's up & up, Pret, and Pom Wonderful.

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Package Design Workshop Video Shorts: Impact through simplicity: icons and symbols
SOURCE: http://www.packworld.com/package-design/graphic/package-design-workshop-video-shorts-impact-through-simplicity-icons-and