Billboard consists of kraft paper layers laminated to a clay-coated (white) outer surface onto which logos, brands, store names, etc. can be flexographically-printed in a repeating pattern. The edge wrap also improves pallet strength and durability. Easy to forklift. Provides an alternative to wood. Water resistant. Each pallet can handle static loads of up to 6,000 pounds. Hexacomb pallets weigh 8- to 10-lbs. each compared to wood pallets that weigh 40 lbs.