The opportunity: Develop a convenient, innovative package to encourage consumer acceptance of tissue products made from recycled material. The outcome: A distinctive, patent-pending carton offering maximum sustainability and production protection for bathroom tissue without a cost premium over conventional poly-wrapped products in corrugate cases.
The Ever-green™ Bathroom Tissue Carton earned an AmeriStar award for Green Bay Converting in the household category at the Institute of Packaging Professionals’ recent awards competition. Contract packager The Visual Pak Companies helped design the carton and also manufactured it at its Norka facility.
Produced from 100% recycled paperboard, the Ever-green Bathroom Tissue Carton provides space-saving, one-at-a-time roll dispensing. Other features of the pack are an easy-to-carry handle, a die-cut window to view the product, and a spent-core return.
After all 12 rolls have been dispensed, the entire carton, including the cores, is ready for recycling.