Some healthcare-focused products also appeal to consumers’ environmental packaging concerns. For example, Santa Cruz, CA-based Rainbow Light Nutritional Systems, a natural nutrition and vitamin maker, is producing bio-balanced products that aim “to make a difference in the health of people, pets, and planet.” And this year, Rainbow Light is switching packaging for more than 150 of its vitamin line to EcoGuard™ bottles from Alpha Packaging. The opaque bottles are made of 100% recycled PET.
"For more than 25 years, Rainbow Light has been committed to sustainable, green business practices," says Linda Kahler, president of Rainbow Light. "We're taking a strong leadership position in reducing the vitamin industry's environmental footprint."
A press release on Rainbow Light’s transition to the bottles reads, “EcoGuard vitamin bottles are FDA-approved for safety, with labels made from renewable plant resources and no adhesives, which can disrupt the recycling process. By reusing plastics, EcoGuard vitamin bottles not only reduce the amount of virgin plastic that is generated, they also keep plastic bottles out of landfills, do not deplete fossil fuels, and make good use of the plastics that have been collected for recycling. According to the Environmental Protection Agency, producing new plastic from recycled materials uses only two-thirds of the energy required to manufacture it from virgin raw materials.”
Full-body sleeve labels are made from EarthFirst® , an environmentally friendly film from Plastic Suppliers, Inc. The film uses Ingeo™ polylactic acid, a natural biopolymer made from renewable resources such as plants, from NatureWorks, LLC . Graphics are printed by CL&D Graphics. Rainbow Light supplements are manufactured and bottled at the company’s organic, FDA- and GMP-compliant facility in Sunrise, FL.