Published on the Packaging World Web site
| May 18, 2010
Coke bottle gets "chic" treatment in France...
A limited-edition Coca-Cola Light launched in France last month boasts
the silhouette of Karl Lagerfeld—designed by the man himself. The iconic
designer's clothes are featured on models in Coke Light ads in
magazines and on billboards in the country. Boutiques in Paris—fashion
capital of the world—are selling "a limited-edition boxed version of the
bottle (with a matching bottle opener), for 47 euros, or $64." While
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