Packaging World
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News
| May 18, 2010

Coke bottle gets "chic" treatment in France...

 
By Gretchen Edelbrock, Special Projects Editor
A limited-edition Coca-Cola Light launched in France last month boasts the silhouette of Karl Lagerfeld—designed by the man himself. The iconic designer's clothes are featured on models in Coke Light ads in magazines and on billboards in the country. Boutiques in Paris—fashion capital of the world—are selling "a limited-edition boxed version of the bottle (with a matching bottle opener), for 47 euros, or $64." While supplies last!!

Source: LAtimesblogs.latimes.com

 


SOURCE: http://www.packworld.com/applications/beverage/coke-bottle-gets-chic-treatment-france