Temkin, a floral packaging manufacturer from Payson, UT, has teamed up
with Chrysal USA to produce a floral sleeve combined with a
slow-release preservative patch for fresh cut flowers.
Already marketed in Europe, the patch replaces the tiny bag of
nutrients currently found in every bouquet (usually with rubberband on
stems), speeding up production and reducing labor.
According to the article on The Produce News
, “To apply the
preservative, consumers simply remove the adhesive patch from the
sleeve and attach it directly to the stems, adding one tablespoon of
sugar to the water in the vase. The "FloraPatch" slow-release formula
prolongs vase life, while keeping vase water cleaner…”
Not sure if this is, in fact, revolutionary or game changing, but it
makes sense to me. I would like to see how and where the patch is
applied and what kind of instructions accompany this. It’s hard to
convince consumers to change old habits no matter how good the idea may
be—how is it being communicated?
A rose by any other name…get your daily dose of global packaging
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